Why some Firefox users look elsewhere
The reasons we hear most often.
Mozilla's funding problem
Roughly 80% of Mozilla Corporation's revenue comes from being Google's default search engine in Firefox. The browser whose pitch is "we're not Google" is funded almost entirely by Google. The deal renews periodically, and antitrust pressure on Google may end it.
Sponsored shortcuts on the New Tab
Open a new tab in Firefox and (in many regions) you'll see sponsored tiles. They can be turned off, but they're on by default. The same browser positioning itself as user-aligned ships paid placements out of the box.
AI features added by default
An AI chatbot sidebar, AI-generated tab group names, AI alt-text for images. All shipped on by default in recent versions, all sending requests to providers like OpenAI/Mistral/Anthropic. You can turn them off; you couldn't avoid them being there.
Pocket and other unsolicited additions
Pocket is integrated into the browser and surfaces "Sponsored Stories" by default in some regions. In 2017, an unsolicited Mr. Robot promotional add-on appeared in Firefox installs as part of a marketing tie-in with the show; Mozilla apologized after the backlash. The pattern of "we'll ship this thing and apologize if it lands badly" has come up more than once.
Mozilla added an ad-attribution feature
Yes, you read that right. In 2024 Mozilla shipped Privacy-Preserving Attribution (PPA) — a feature that helps advertisers measure ad effectiveness, built in partnership with Meta. Firefox also sends usage data ("telemetry"), crash reports, and feature experiments ("Studies") back to Mozilla by default. All can be turned off; all start on. Dazr sends nothing.
Mozilla's priorities have changed
Over the last few years Mozilla has had multiple rounds of layoffs on its privacy and platform teams, while expanding into advertising technology (it acquired the ad-tech company Anonym) and AI. Long-time Firefox users say the project feels like it's drifting away from the people who chose it for privacy.
Dazr vs Firefox at a glance
Item by item.
| Feature | Mozilla Firefox | Dazr |
|---|---|---|
| Telemetry on by default | Yes | No telemetry |
| Sponsored content (shortcuts, suggestions) | Yes (regional default) | None |
| AI features by default | Yes (sidebar, alt-text, tab groups) | None, no AI shipped |
| Funded by Google search deal | ~80% of revenue | No Google money |
| Country / jurisdiction | US (Mozilla Corporation) | EU |
| Built-in ad blocker | No (requires uBlock Origin) | Yes, by default |
| Anti-fingerprinting | Partial (resistFingerprinting flag) | On by default |
| Strips tracking codes (utm_*, gclid, fbclid) | Some (Strict mode) | Aggressive by default |
| Encrypted DNS (DoH) | Cloudflare default in some regions | European non-profit DNS |
| Ad-attribution feature (PPA) | Shipped by default | Not shipped |
| Vertical tabs built in | Yes | Yes |
| Browser engine | Gecko | Chromium |
| Account required for sync | Mozilla account | No account, no sync |
What changes when you switch
No sponsored content
Dazr's New Tab is empty. The address bar suggests pages from your history and bookmarks, that's it. There is no sponsored content because there is no advertising business behind the project. We can't backslide into ads, because we don't have the org structure to do it.
- No sponsored shortcuts on New Tab
- No sponsored search suggestions
- No "Pocket-style" recommended stories
- No promoted extensions on the extensions page
No AI baked into the browser
We removed our AI overview and AI mode features in May 2026 because we didn't think they were what people came to a privacy browser for. There's no chatbot in the sidebar, no AI tab group naming, no AI alt-text generation, no AI summaries. The browser is a browser.
- Zero AI requests originating from Dazr itself
- You can use any AI website you want, that's the web
- No "private AI relay" that's actually a third-party AI provider
Independent funding, EU governance
Dazr isn't funded by Google's search deal, and it can't be, because Dazr isn't a default in any other browser to sell. We don't take VC. We're a small team operating under EU corporate law, accountable to the people who actually use the browser.
- No Google search-deal dependency
- No board pushing for ad-tech expansion
- EU jurisdiction, EU servers, EU-based team
- Transparent funding model published when donations open